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150 Gold Medal Burgers. Every one ordered, paid for and scored on camera. Watch the video, read the write-up, then go get a burger.

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How a Burger Review Inspired The Rex Hotel's New Italian Burger

How a Burger Review Inspired The Rex Hotel's New Italian Burger

July 09, 2019•2 min read
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How a Burger Review Inspired The Rex Hotel's New Italian Burger

JGBy Joe GonzalezJuly 9, 2019 · Burger Stories

Sometimes a burger review leads to something new on the menu. That's what happened after I reviewed the Gold Medal Burger at The Rex Hotel on King Street in Welland.

The ciabatta surprise

During the review, I ran into something I had never seen on the quest: an Italian-style ciabatta bun on my Gold Medal Burger. It caught me off guard, though in hindsight it shouldn't have. The Rex Hotel is known for its Italian food, from pizza and pasta to gnocchi, and the bread fit right in. The burger scored well, and in the video I made a point of how surprised I was by that bun.

The Rex responds

Shortly after the review went up on Facebook, The Rex Hotel posted its own reaction on its fan page: a photo of a brand new burger with a caption inviting people to come in and try their new Italian Burger, inspired by my visit.

Here's what's on it:

  • A homemade burger patty
  • Salami
  • Capicola
  • Roasted red peppers, one of my favorites
  • Melted provolone cheese

I'll admit it: if I weren't a Gold Medal Burger addict, that burger would be calling my name.

A post that took off

I have to give The Rex credit for what came next. Their post picked up 85 likes and reactions, 26 comments and 19 shares. It exploded. To me, this is the best way for a restaurant to respond to a review: take something positive and make it even better on your own social media.

The quest is about featuring local businesses, and I love seeing a restaurant take a review to the next level. I can't wait to come back to The Rex for more of their food, and if you try the Italian Burger, let me know how it is.

JG
About the author

Joe Gonzalez

Joe Gonzalez spent years on a quest for the world’s best Gold Medal Burger, ordering the same burger at 150 restaurants across Niagara and beyond and scoring every one on camera. He also reviews pizza on review.pizza.

Joe Gonzalez

Joe Gonzalez

Joe Gonzalez is a REALTOR® and the broker of record at Right Choice Happenings Realty in Wainfleet, Ontario. He's also the face behind the pizza and burger reviews, host of the Happenings Podcast, and the guy who went from 251.8 lbs to 174.8 on camera with Health Happenings.

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